2012 album from the British Pop/Rock outfit. Morning Parade side-stepped the hype-trap which many a new band has fallen into by rushing out a quick debut album and instead took their time to write the album they wanted to make whilst building a solid and loyal fanbase all across Europe. The result is a breathtaking statement of intent, demonstrating a depth of lyric and songwriting which has become increasingly rare amongst many contemporary artists. It is a purposeful, heartfelt and honest collection of songs. This debut album marks only the beginning of a hugely promising musical journey for one of the UKs most exciting new talents. Soon us, ourselves - and everyone else - will join the parade.